Strategic marketing

For this week's discussion, you will select THREE peer-review journal articles on one of the 4Ps - Place.  Keyword search terms might include one of the following:  marketing channel strategy, distribution, retailers, or supply chain.  Once you have selected your peer-reviewed journal articles, post a 750-word minimum synopsis of the major points from the research you read.   This assignment is worth 75 points.   This is SafeAssign assignment - and your SafeAssign score should be under 25%.  

GRADING RUBRIC BADM-733-01 - Marketing Management

Week Five - Written Assignment on PLACEMENT

Points Possible

Points Earned

Following your review, share a 750-word minimum synopsis of the strategic marketing concepts discussed on PLACE.  Review and write about three articles that YOU research and find.   This paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.  Follow all Written Assignment Expectations. Due Sunday by 11:00 p.m.

Must be under 25% SafeAssign.

Use subject headers for organization - Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.

52

Reference THREE sources minimum that you researched - peer-reviewed.  THREE SOURCES TOTAL worth SIX POINTS each.

18

APA format (1” margins, Times New Roman 12 font, double-spaced, and more)

5

Total

75