Strategic marketing

 

GRADING RUBRIC BUOL733 - Marketing Management

Week Seven Paper on Pricing

Points Possible

Points Earned

Following your review, share a 750-word minimum synopsis of the strategic marketing concepts discussed – PRICE.  The paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.  Follow all Written Assignment Expectations.  This paper should be completed by Sunday at 11:00 p.m. EST.  Use subject headers for organization - Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.  This is a SafeAssign assignment – validate that your paper is under 25% SafeAssign Score.   Resubmit if it is not.

50

Reference three AUTHORED sources minimum – in-text citations must be made evident for the three articles assigned.  Reference page and citations must match 100%.  No points given if there is no in-text citation.  All author’s names must be credited in the in-text citations.

15

APA format (1” margins, Times New Roman 12 font, double-spaced, and more)

10

Total

75

Using Business Source Premier, review the following articles: 

Kermisch, R. & Burns, D.  (2018).  A survey of 1,700 companies reveals common B2B pricing mistakes.  Harvard Business Review Digital Articles.

Mohammed, R. (2018).  The good-better-best approach to pricing.  Harvard Business Review, 96(5), 106-115.

Simon, H.  (2017).  Whole Foods is becoming Amazon’s brick-and-mortar pricing lab.  Harvard Business Review Digital Articles.

Following your review, write 750-words minimum APA paper on the pricing strategies discussed.  

Due by Sunday of Week Seven.