Strategic marketing

For this week's discussion, you will select THREE peer-review journal articles on one of the 4Ps - Place.  Keyword search terms might include one of the following:  marketing channel strategy, distribution, or supply chain.  Once you have selected your peer-reviewed journal articles, post a 750-word minimum synopsis of the major points from the research you read.   This assignment is worth 75 points.   This is SafeAssign assignment - and your SafeAssign score should be under 25%. 

GRADING RUBRIC BUOL733 - Marketing Management

Week Six Paper on Placement

Points Possible

Points Earned

Following your review, share a 750-word minimum synopsis of the strategic marketing concepts discussed - PLACE.  The paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.  Follow all Written Assignment Expectations.  This paper should be completed by Sunday at 11:00 p.m. EST.  Use subject headers for organization - Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.  SafeAssign must be under 25%. 

50

Reference three AUTHORED sources minimum

15

APA format (1” margins, Times New Roman 12 font, double-spaced, and more)

10

Total

75