Strategic Management - EXTERNAL ANALYSIS Report

Electronic Arts Inc Case Study Report

- A Video Game industry PESTLE Analysis

- Opportunities and Threats analysis of Electronic Arts Inc. (EA)

1000 words

Referencing - MIN 6 journal articles, 2 books AND 1 website

Chicago 16 style

Project - In Charge for the Game - Electronic Arts  

"With 27 titles selling more than one million units each, 2012-2013 exclusive strategic partnership with Disney and revenue almost US$5 billion in 2016, Electronic Arts (EA) is the largest and the most successful video firm in the world. Some of the best known EA video games include The Sims and Harry Potter games and the FIFA Soccer, James Bond, Madden NFL Football. Each of the titles takes from 12 to 36 months to develop and costs from US$5 to US$10 million, but successful titles can generate hundreds of millions of sales. In 2002, when domestic video games sales in the United States overtaken domestic box office receipts, the video games industry became larger than the movies. The video games are created not just for teenage boys. One-third of adults over the age of 18 play video games. In recent years Electronic Arts introduced various new projects, including virtual reality platforms and virtual humans. How would you define the industry in which Electronic Arts operates? Who are the other players operating within that industry? "

Key notes attached.