Strategic Management

Read the article https://www.bloomberg.com/news/features/2020-04-08/trader-joe-s-employees-say-virus-response-was-haphazard-chaotic?srnd=premium and answer the following questions. Provide a short answer to each question.

 1. Who are the main competitors of Trader Joe’s?

 2. What strategy the company has utilized: Cost leadership, Differentiation, or Blue Ocean? Explain in detail.

3. Define the competitive advantage of TJ’s.

4. How you will explain the definition of the TJ’s customer:” Our ideal customer is overeducated and underpaid”.

5. Why the company was known as one of the best places to work?

6. How the company responds to the current endemic (COVID)  situation?

7. What recommendations would you give to TJ’s CEO to compete better with the rivals?

Que: 2  

Why is it more difficult to sustain competitive advantage rather to gain it?

My assignments will need actual references from EBSCO host, google scholar, and semantic scholar With a website link at the end.