Strategic Content Marketing Objective

What is Pampers' marketing objective?

Fine at least 1 objective for each: 

· Owned Media
- Strategy – Website
   -Tactics: Optimize homepage to focus on new gift guides 

· Earned Media

· Paid Media 

· User-generated Media

· & Find The Measurement Metrics 

Here are some sources to help what each media means, and what Content Marketing is

44 Must Read Resources on Content Marketing (neilpatel.com) 

 Content Audit: The Step-by-Step Guide for the Ultimate Strategy (semrush.com) 

The template is attached to the document.