STRATEGIC BUSINESS PLAN

PROJECT: STRATEGIC BUSINESS PLAN

•Project, A Comprehensive Case, CMC, Case Study is attached.

•The assignment is the development of a comprehensive Strategic Business Plan for CMC.

•Include the following:

1. Define the status of Coastal product(s) or service(s); financial status

2. Identify the specific market 

3. Conduct market research (use Appendix)

4. Analyze the competition and determine their products 

Competitive position

5. Complete a basic SWOT analysis

6. Describe proposed changes to the service process

7. Evaluate the financial impact of new services

8. Define a marketing plan 

•Present with PowerPoint 

Case Study is attached.