Strategic Alliance

Using an Internet search engine, search for “strategic alliance” and identify two recently formed alliances. Do your best to not share the same alliances with your classmates. For each alliance, identify whether the companies’ other products are generally competitors or complimentary. What are the goals of each alliance? What brought them together? Discuss how you think a strategic alliance is or is not an effective way for these organizations to meet their goals. Be specific in your examples and provide supporting scholarly research to support your thoughts and ideas.