Stop and Shop-Scan IT!

Read Case 12-1 “Stop and Shop-Scan IT!” and then answer the following questions.

What is the benefit of the Scan It! data to Stop & Shop? What are some disadvantages, please be specific? How would you as the President of an organization assess the level of maturity of Stop & Shop’s use of analytics? What concerns might shoppers have about their privacy?

Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week’s assignment. Your submission should be approximately be in APA format, three full pages, double spaced, running header, subheadings, in text citations and a reference list.

Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.