Steelcase, Inc.

Case Study: Steelcase, Inc

Answer the following Questions - 

1. What type of investors should Steelcase target? 
2. What message would Steelcase deliver to them?
3. What mistakes did Steelcase make in its past IR efforts?
4. How did these mistakes affect Steelcase's corporate reputation?
5. What are the biggest challenges facing Steelcase? 
6. How would you position the IR function to handle those challenges? 

Around 1000 words

if you could divide into sub titles for each require section , that would be appreciate