startegic management

write 3 pages APA format about Nike company.

1. A brief history of the company, indicating its beginnings and growth and development here you would indicate performance and who the strategic leaders are. It would be helpful to your audience to know not just what the history is but what the current status is, and what you are envisioning as its immediate situation, and midterm and long term prospects. Here you reference the company’s competitive advantage but give that a fuller treatment later.

 2. External Analysis 

3. Internal Analysis