Starbucks: Loyalty Reigns - Discussion

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  1. Which Starbucks Rewards feature in the mobile app is most valuable to the company?
  2. Could Starbucks have been as successful if it had offered only a physical Starbucks Rewards card and never introduced an app?
  3. Has Starbucks overlooked a social media channel that could be valuable to the organization?
  4. Which features and rewards are more important to staying relevant to customers in the future?
  • 4 years ago
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