Sport Mgmt 23TW2

 

Imagine that you are the new media manager for an emerging market that World Rugby is approaching. Create a presentation to propose what you would do to use new media to market World Rugby to the local market.

In your presentation, be sure to include the following critical elements:

• Evaluate the current status of new media approaches in this emerging market. What rugby programs and events do they carry to the local market? What are the strengths of current media approaches? What is missing or lacking?
• Analyze the local new media infrastructure and usage preference. (Note: Consider the broadband capacity if you want to provide live-stream video. Also, remember to consider the local regulations. For example, does the Chinese government allow Facebook usage? If not, does China have its own local social media sites?)
• Des