Sport Marketing

 Using the  information in the textbook (though they are not explicitly defined), as  well as outside research you do on your own, make a “radical fans”  PowerPoint or video. What do you believe makes a “radical  fan”? How can sport marketers reach these people? How should sport  marketers work to move radical fans along the sport marketing escalator,  and why is it important to keep them engaged? Grading will be based on  content, creativity, and your discussion engagement on your marketing  plan for your specific “radical fan.”