Question 4: Internet Search Engines: (100 points)

A. Please define “spamming” in Internet search engines. Describe one example of spamming and suggest a way to detect it. (30 points)

B. Please present an architecture and its related technical components for creating a B2C (business to customer) product storefront. Choose and describe your own product or service. (30 points)

Please describe the similarities and differences between an Internet search engine (e.g., Google) and a B2C product storefront (e.g., Amazon.com). What are the roles of data mining for both applications?  

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