Southwest Airlines Case Study

Why has Southwest Airlines been so successful? 

Your original post should be 350-400 words.  Further, you should respond to, at least, two classmates posts (100-150 words each).
Questions to consider:

Would you be happy in such an organizational environment?
How much structure do you need to be comfortable?
What do you think of the idea of employees coming first?
How do you directly apply research on team/group characteristics to the Southwest Airlines Case Study?