Source Factors and the Structure of Persuasive Messages
Venyonshae- Describe the 2020 Google black history ad. Provide a link, if available.
- https://www.adweek.com/creativity/google-celebrates-the-most-searched-to-set-the-stage-for-black-history-month/
- Summarize your analysis of your cognitive and emotional connection to the commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements of language informed your involvement, including which language element was most salient for you and why.
- Explain your conclusions about the ethics of the strategies used in the commercial/ad/infomercial.
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