Social Media Power Users

Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

Social listening is now being used by most brand managers. How important do you believe it is for brands to listen to social media chatter?

Almost all comments on social media are made by a small percentage of consumers. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?