social media platforms

 Social  networking is based on network theory, showing networks of connections.  What are the benefits to your business of marketing with social  networks? What platform(s) is your target audience visiting? Why? With  each social media platform you intend to use as part of your strategy,  what types of activity can you do to “boost” customer engagement? How do  these platforms align to your SMART goals ? What  would be your ROI?