Social Media Marketing Strategy

This is an individual project that evaluates the social media strategy of a company or organization. You will carefully choose a company/organization and you will examine how it is performing on the different social media platforms.

Your analysis should cover the following topics:

1. A description of the company/organization. (5 points)
2. A detailed description of the brand/product or activity. What is the target market? (5 points)
3. Overview of the social media activity across different social media platforms (at least 3).( 15 points)

• Company Reach (number of followers, group members, view counts etc)
• Company Posts (how often the company post on social media)
• Feedback (number of comments, likes, replies)
• Average Response Time (response time to user comments)
• Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)

Your final paper should include figures, exhibits, screenshots and/or links. You must include a bibliography, and cite your sources according to a standard format.