social media marketing and personas

This week our focus is microblogging, specifically Twitter. We discussed some "best practices" for building a brand on Twitter--you can find these in the lecture slides and explained in Chapter 6 of the eText. Your assignment is to choose someone you find interesting (athlete, actor, author, journalist, advocate, etc.) and critique their Twitter profile. Are they adhering to the best practices? If not, what could they do better in your opinion? You may choose anyone you'd like, with one qualification--they must have a Twitter profile!