Social media marketing

QUESTION 1

United Colors of Benetton is launching a new slow fashion clothing line with European Generation Z as its target. Create a proper social media campaign to promote it and answer:

• Which platforms are you going to use?

• Are you going to stablish a collaboration with influencers or brand advocates? Why? If yes, who and why?

• Which are your direct competitors? Which strategies do you find appealing to add at your campaign?

• Create an original and unique strategy. It must be specific and focalized to promote the new clothing line to its target.

• How are you going to evaluate the campaign?

QUESTION 2

Explain the meaning of “branded post” and search for a suitable example of good practise. First, provide context (brand selected and its market) and elaborate in your own words the reasons why the case that you have chosen is a successful branded post. Furthermore, explain two improvements that you could apply on it.

Formalities:

• Wordcount: 2500- 3000 words.

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.