Social Media Campaign - Paper

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.

• Define the problem among the target population
• Research and gather data and statistics on alcohol use among the target population
• Identify evidence-based practices used for the target population http://adai.washington.edu/ebp/matrix.pdf
• Identify a social media platform for the campaign (ex. Facebook, Twitter, Youtube, Instagram, etc) and describe the rationale for the platform
• Develop health promotional strategies targeted for the population
• Describe how you plan to monitor the success of your campaign.

References:

• Start with the learning resources in the classroom.
• Locate 7-10 journal articles or book chapters related to your special population.
• Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMUC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.
• If you are unclear as to whether a source is acceptable, contact the instructor or visit the UMUC Library’s page on locating and evaluating scholarly articles: http://www.umuc.edu/library/database/articles.shtml#evaluatingcitations

Guidelines:

• APA format and citation style 
• 1500-2000 words
• Separate title page and reference list
• 12 point font
• Numbered pages
• 1" margins 
• Double spaced