Social Marketing

Select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.

Follow the link below to download a useful campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign. (See attachment)

The following information should be included in your Assignment: 

· Health issue

· Target Population (i.e. demographic data, vital statistics, etc.)

· 4Ps of Social Marketing applied to your campaign

· Promotional Strategies for the campaign (i.e. printed and media)

Assignment formatting:

Your original work should be at least 2 pages, 12-point font, double-spaced. This does not include title page and references pages.