Social Cognition (Book Analysis of ch.1)

In a ONE page paper, identify key insights from reading ch.1 of the book (Social Cognition by Moskowitz). Also, identify if you seen anything new in your everyday life because of the reading, and assess its significance for you. 

**AVOID summarizing the chapter!!!

Link of the book: https://books.google.com/books?id=6ABPAgAAQBAJ&printsec=frontcover&dq=Social+Cognition:+Understanding+Self+and+Others&hl=en&sa=X&ved=0ahUKEwiNwd3vnP_XAhUW2WMKHS3MCKIQ6AEIKTAA#v=onepage&q=Social%20Cognition%3A%20Understanding%20Self%20and%20Others&f=false

DUE DATE: Monday, December 11th, 8:00 AM (Los Angeles Time Zone)