Situation analysis about COVID-19 AND THE FINE DINING EXPERIENCE

Situation Analysis (1-2 pages)

1. Climate (PESTT) 

• Political factors 

• Economic factors 

• Socio-cultural factors 

• Technological factors 

• Trends

2. Industry SWOT :

• Strength & Weaknesses 

• Opportunities & threats 

3. Competitors For each company: 

• Marketing Mix (Four P’s) 

• Strengths & Weaknesses 

• Core Competencies (main product focus) 

• Competitive Advantage 

4. Customers (Target Market) 

• Geographic 

• Demographic 

• Psychographic 

• Behavior & Lifestyle