Signature Assignment: Strategic Analysis

Assignment Content

1. In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
   
   
   Select and research a company that is having financial difficulties or is on the brink of bankruptcy.
   
   
   Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
   
   • Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
   • Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
   • Create a plan to implement the strategies you selected.
   • Include APA-formatted, in-text citations, and a reference page with at least 3 sources.
     
     
     
     Resources
     
   • Center for Writing Excellence
   • Reference and Citation Generator
   • Grammar Assistance
   •