Signature Assignment

 Customer service is something that we have all heard of and have some degree of familiarity with. However, customer service issues are a frequent complaint amongst customers. Using the Internet or another resource identify an organization with a reputation in customer service excellence. Then find another that has had a long history of customer service issues and complaints.

1. How do organizations promote customer service excellence?
2. What are the effects of poor customer service?
3. How does quality tie into customer service?
4. How can organizations improve their customer service models?