SIC Code 8221 – Colleges, Universities, and Professional Schools

• How can IT tools turn Business Analytics (BA) into Business Intelligence (BI) o Importance of BA/BI for your industry
o Markas & O’Brien’s Ch 10

• What was the source of the data your team used to complete this activity?
• How did IT tools help explain BA/BI?
• What does the data (BA) vs the information (BI) tell your team about the
  industry?
• What was the most important IT tool used by the team to highlight
  industry needs?