Should DirectTV bundle or sell seperately?

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DirectTv could offer the HBO Channel (H) and Showtime (S) individually or as a bundle of both.Create a scenario in which you project the price trends of customers market 1 and customer market 2 


Customer market 1 with a score of 9 who favors showtime over HBO and had little interest  with a score of 2 in bundling without there being a condition of limited discount promo.


Customer market 2 with score of 8 for HBO over Showtime and had more interest with a score 3 in bundling with there being a condition of limited discount promo


Summarize a cause/effect scenario to determine the best outcome for maximizing profits in both markets.


  

 

    • 8 years ago
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