Short Theory Analysis

 Clip that must be used (link below)

https://www.youtube.com/watch?v=ucCvhK2CZMo

Assignment Objectives:

1. Demonstrate your understanding of empirical social science evidence
2. Enhance your analytical abilities and research literacies
3. Reinforce the linkages between media theory and data
4. Demonstrate your understanding of media effects theory

Create a proposal (2 pages) that identifies relevant media effects theory(ies) for your chosen clip. You should include an introductory paragraph briefly describing your media clip, and the media theories that you will be analyzing. Potential source may include textbook, empirical journal articles and academic books, but NOT blogs, popular press news articles or websites.

Using your book, identify 2 different theories of media effects that might explain how your chosen clip would affect a viewer/user. 

Here are some theories the book discusses, these are only examples: 

Social cognitive theory (observational learning), cultivation, priming, third person effects, agenda setting, social identity theory, emotion theories, social comparison, social judgment, desensitization, uses and gratifications (specify which model).

In summary: your proposal should include 6 paragraphs:

• Introduction: clip and theories
• Theory 1: define and explain the theory
• Explain how theory 1 relates to clip
• Theory 2: define and explain
• Explain how theory 2 relates to clip
• Conclusion: link theories and effects