Short Paper Assignment: Retailing

 Retailing has historically been a very critical component of “place” in the marketing mix. Retailing is so important that many business schools offer a separate course on this topic. Advances in technology, especially the internet, have changed some aspects of retailing. In this assignment, you will take a closer look at some of these changes and their implications for the future of retailing. The advent of the internet introduced dramatic changes to various ways of doing business. The introduction of online businesses and online buying and selling are among those. Using what you learned from Chapters 14–15 in the textbook and other credible resources, you will analyze the impact of a specific online retailer on the way retail is approached in general and on the role of “place” in modern business.