Short five paragraphs responses

Write five short paragraphs explaining five benefits you extracted from those links. 

https://player.fm/series/esri-speaker-series-podcasts/buyographics-how-gis-and-demography-create-business-opportunity

https://www.fastcompany.com/3028288/the-5-best-and-worst-food-desert-cities#1 

Choose couple of 'segments' and read their descriptions. More on tapestry segmentations in this

http://doc.arcgis.com/en/esri-demographics/data/tapestry-segmentation.htm