Short answer

Instructions: You are required to answer the following questions. Please do not repeat

the questions on your answer sheet. Instead, please list the answers

numerically/sequentially by simply utilizing 1, 2, 3, and 4.

1. Why is it important for tourism providers/destinations to have a good

understanding of motivation for travel? Give three examples of motivators (time, money,

holiday, etc) and how providers/destinations can capitalize on these motivators.

2. On page 200 (Chapter 9) there are 6 benefits listed as reasons for travel.

1.Those who emphasized excitement and escape

2. Pure adrenaline/excitement seekers

3. A family- and friends-oriented group

4. Naturalists (those who enjoyed natural surroundings)

5. A group who emphasized the value of escape by itself

6. A group who enjoyed all benefits

Select any three and briefly describe how you would market a destination – you can

pick any destination – to travelers in the 3 segments you choose? (For example, if you

choose San Francisco as your destination, which 3 segments would you attract to visit

and how?

3. In what way could a cultural attraction you are familiar with be improved for tourism?

4. Define culture and cultural tourism. How might a destination use cultural attractions to

bring in new tourism?