short answer

"Heuristics and Analytics"  Please respond to the following:

• The ideal method of evaluation products involves volunteers. However, sometimes this is not feasible (i.e., product time constraint, too expensive, etc). This where experts who are knowledgeable about interaction design, needs, and typical behavior of users come into the picture. Choose a random product that you use daily and speculate on how a heuristic evaluation would be performed on that product. Provide a rationale for your response.
• Social media websites, such as Facebook, Twitter, and e-Commerce giant Amazon, use some form of Web analytics. Speculate on the Web analytic tool that you believe is most commonly used. Justify your response.