Shaping Culture

Shaping Culture

This week you learned about the importance of shaping culture and how it is a critical function of leadership.

Write a paper on organizational culture.

Address the following in your paper:

• What is culture?
• Why is it important?
• Internal integration.
• External adaptation.
• Also include a description of a culture for an organization you are familiar with. Identify some physical artifacts—such as logo, mascot, building, advertising images—associated with the company and discuss what underlying values these suggest.