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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.

Begin by selecting an organization, product, or service for your marketing plan and complete the following:

• Describe the organization, product, or service that you selected for this assignment.
• Using the SWOT analysis, evaluate your market and future competition for your selection.
• Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.