Set a plan for reviewing and optimizing ads after the Adwords search campaign is launched

Sherlock Marketing and Consulting Firm 

Client: HED Cycling  

2-3pgs & Include table of contents

Set a plan for reviewing and optimizing ads after the Adwords search campaign is launched

• How often/when will you review the campaign's progress? Why?
• What is your strategy for improving CPM, CPC, or conversion (e.g. split testing)?
• If you're not getting the results you want, how will you troubleshoot?
• Summarize your Adwords search campaign recommendations and clearly explain why it will benefit the company
  • Provide an executive summary with key takeaways
  • Pitch the AdWords campaign to your client
  • Sell the client on the benefits using AdWords (include sources) 

I will attach full company details once bid is accepted in order to complete this assignment (SEE ATTACHMENT!!!!!!!)