services marketing discussion

Potential Success Factors for a Fruit and Vegetable Store – The Offering Concept

• A broader range of produce (unusual fruits/vegetables)
• Higher quality produce (at higher prices)
• Lower prices (which may imply lower quality)
• Specialist in organic produce
• Specialist in particular produce (that is, just fruit)
• Convenient location (on a main road with easy parking)
• Fast service (have a drive-through store on a main road)
• Friendly and knowledgeable staff
• Provide a food preparation service as well (that is, cut up your fruit/vegetables while you wait)
• An exciting/attractive store look/design

Questions

1. What success factors (from the above list) would you use in your fruit/vegetable store?
2. Which 3 are most important?
3. How would you develop training for employees? What would be your service motto?
4. Do you think that your design would effectively meet a market need?
5. Do you think that your design will allow you to effectively compete against the big supermarket chains?