service marketing

Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?

Resources:

A Preface to Marketing Management (textbook) by Peter and Donnelly

Chapter 12: "The Marketing of Services"

https://www.youtube.com/watch?v=gsjLEY-X7hQ&feature=emb_title