Select an actual company to use for this project Critical Marketing Research Sources

Select an actual company to use for this project.

Note: It will be to your benefit to select a company whose company information is easily accessible. While you will base your plan on the actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Complete Part A of the Strategic Marketing Plan.

Submit your assignment.

Critical Marketing Research Sources

• Conduct  a SWOT Analysis
• Conduct an Environmental Scan
• Research Consumers
• For real-world SWOTS: Business Source Complete Database in University Library.