Select a business involved in e-commerce and create a written report addressing the following about the company’s business model

  

Project details:

This is an individual assignment. You are expected to apply the knowledge you’ve learned in-class to a real-world situation. The assignment is due November 19 (Sunday). 

Project Instructions:

Select a business involved in e-commerce and create a written report addressing the following about the company’s business model (you cannot use Uber). Please incorporate concepts we’ve discussed in class thus far as well as information from external resources (please cite sources). 

Textbook : Doing Business Digitally, Electronic Commerce: A Managerial and Social Networks Perspective by Turban Springer Publishing, 8th edition ©2015, ISBN 9783319100906

Calibri, font size 12, double-spaced.

1. Value propositions (10 points)

· Describe the products sold by the company to consumers.

· What are the benefits to customers? 

· What is the company’s mission statement, values, core competencies, and value proposition?

2. Customer segments (10 points)

· Who is the company creating value for? 

· Identify and describe the company’s primary customer segments (hint: use information from Ch. 9)

· Describe how the company serves these customers. 

3. Channels (10 points)

· Does the company operate as a pure of partial e-commerce business? Describe.

· What channels is the company using to reach customers?

· How are these channels integrated?

· Which channels are cost effective?

4. Customer relationships (10 points)

· How is the company building relationships (with suppliers or customers)?

· Describe how the company is engaging with customers?

· Overall, describe the customer’s perception of the company.

5. Revenue streams (10 points)

· How are customers paying for the product offered?

· How   

Project details:

This is an individual assignment. You are expected to apply the knowledge you’ve learned in-class to a real-world situation. The assignment is due November 19 (Sunday). 

Project Instructions:

Select a business involved in e-commerce and create a written report addressing the following about the company’s business model (you cannot use Uber). Please incorporate concepts we’ve discussed in class thus far as well as information from external resources (please cite sources). 

Textbook : Doing Business Digitally, Electronic Commerce: A Managerial and Social Networks Perspective by Turban Springer Publishing, 8th edition ©2015, ISBN 9783319100906

Calibri, font size 12, double-spaced.

1. Value propositions (10 points)

· Describe the products sold by the company to consumers.

· What are the benefits to customers? 

· What is the company’s mission statement, values, core competencies, and value proposition?

2. Customer segments (10 points)

· Who is the company creating value for? 

· Identify and describe the company’s primary customer segments (hint: use information from Ch. 9)

· Describe how the company serves these customers. 

3. Channels (10 points)

· Does the company operate as a pure of partial e-commerce business? Describe.

· What channels is the company using to reach customers?

· How are these channels integrated?

· Which channels are cost effective?

4. Customer relationships (10 points)

· How is the company building relationships (with suppliers or customers)?

· Describe how the company is engaging with customers?

· Overall, describe the customer’s perception of the company.

5. Revenue streams (10 points)

· How are customers paying for the product offered?

· How does the company generate revenue?

6. Cost structure (10 points)

· What are the costs incurred by the company?

7. Consider the e-marketplace, what is the company doing well at and what should the company improve on in the future? (10 points)

   �does the company generate revenue?