Segmentation Analysis

Analyze your decision-making process  for the persona you created. Why is he/she a good target audience for  the product? How has focusing on this persona helped you better  understand how to target your offering? What are some pitfalls you see  of using personas, and how can you avoid them? Tie in marketing concepts  from your readings and resources throughout the week.

This paper should be written as an  academic analysis of your strategic decision-making process. The final  result will be a 2-3 page critical analysis, double-spaced in 12-point  Arial font, written in APA style, with references appropriately cited.  Cover page and bibliography do not count toward required length.

Resources:

https://www.marketingprofs.com/articles/2019/41359/five-segmentation-gaffes-and-how-to-avoid-them

https://www.entrepreneur.com/article/253566

https://www.convinceandconvert.com/podcasts/episodes/how-to-build-attitudinal-personas-for-effective-audience-segmentation/