Segmentation

After reviewing this week’s video choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail.  Provide a current day example and how this will withstand environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.  The criteria for responses are as follows:

• Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post. 

Youtube: https://www.youtube.com/watch?v=lDrja9d0SU4&t=19s