See attached

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

1. Table of Contents: Main topics and corresponding page numbers.

2. Executive Summary

3. Brand History and Profile

4. Background about the industry

5. Company’s Mission Statement

6. SWOT Analysis

· Strength

· Weakness

· Opportunities

· Threats

7. Marketing Strategies

· Positioning

· Branding

· Company’s Marketing Mix

1. Product

2. Price

3. Place

4. Promotion

· 4.1. Advertising

· 4.2. Personal selling

· 4.3. Promotions

· 4.4 Public relations

8. Consumer analysis (trends, segmentation, behavior)

9. Brand inventory

· Elements, current marketing programs, POPs, PODs

· Branding strategies (extensions, sub-brands, etc.)

· Brand portfolio analysis

· Competitors’ brand inventory

· Strengths and weaknesses

10. Brand exploratory

· Brand associations

· Brand positioning analysis

11. Brand equity evaluation

12. Strategic brand management recommendations

13. References (APA style)