Secondary Reasearch

Assignment Instructions

Review Questions: Provide a detailed answer to the following questions.

1. Why is it important to also collect secondary research if you have employed primary research?

2. You have likely noticed that many stores are adding surveys to the receipts in attempt to collect research. Do you complete these? Why or why not? What are the drawbacks to using this method? What other methods would you suggest your favorite stores employ?

3. If you were a marketing manager for Starbucks and you wanted to introduce a new drink to the menu, what type of research would you employ to get a better idea of what may be successful?

Deliverable length 3-5 body page in APA format with the incorporation and citation of reference material.