SDM WK2

Textbook:  David, Fred R. & David, Forest R. (2017). Strategic Management: A competitive advantage approach, 16th. Pearson. 

Q1. Reflect on what you have read in the textbook from  

Chapter 3: The External Assessment and Chapter 4: The Internal Assessment and then type a one and half page concerning the topics that you believed where worth your reading and understanding.  What was the most valuable thing that you learned and why? 

Q2.  Go to Chapter 3  and do Exercise 3B "Develop a Competitive Profile Matrix" for Coca-Cola.  Develop an analysis of  Coca-Cola utilizing this matrix in two and half pages.  

Q3. Then go to the end of Chapter 4 and do Exercise 4A "Perform a Financial Ratio Analysis for Coca-Cola" Step 1.  After developing an analysis of  Coca-Cola (two and half pages) and complete the financial ratio analysis (one page)