school newspaper

You are an ad sales rep working for the college newspaper. One of your colleagues says there is no market for online advertising for the paper, but you think the paper is missing an opportunity. How can internet sites like your online newspaper entice companies to advertise on them? What competitive advantage, if any, would web advertising for your paper provide?

Choose 5 local businesses that you think would be interested in advertising in the newspaper (online or hard copy). For each business, why would they be interested in advertising in the PCC newspaper? Make sure to attach a picture of the store front for each.