sales strategies
The role of culture in international selling is extremely important; for this assignment you will be selling in China. Please answer the following questions:
1 What are the implications of Guanxi networks for selling in China?
2 An important Chinese cultural issue is the avoidance of loss of face. Discuss its implications for selling in China.
3 Explain the concept of self-reference criteria and its implications for selling in China.
6 years ago
10
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