Sales promotion assignment

Imagine that you have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly-developed economy car, known as the Zoom. Identify which of the sales promotions techniques described in the chapter could be most effective and why. Your answer also should outline for the manufacturer what potential risks the firm takes in incorporating sales promotions into its broader IBP campaign.

Students are expected to reference the concepts in the chapter.